Take Notice

Strategic SEO Solutions

Patty Bigner

How Yelp Enhances Apple Maps for Users

by

Yelp enhances Apple Maps for users by providing accurate and up-to-date business information, as well as reviews and photos from other users, to help users make informed decisions about where to go.

Yelp is Used in Apple Maps in 3 Ways:

a local business information shown on an iphone
Explore the SEO Landscape: Capture Nearby Customers with Targeted Strategies
  1. Yelp reviews and ratings are displayed on Apple Maps business listings. When users search for a business on Apple Maps, they can see the business’s Yelp rating and read reviews from other users. This information can help users decide whether or not to visit a business.
  2. Yelp photos are displayed on Apple Maps business listings. Yelp allows businesses to upload photos of their storefronts, interiors, and products. These photos are displayed on Apple Maps business listings, giving users a better sense of what the business is like before they visit.
  3. Yelp business information is used to power Apple Maps search results. Yelp provides Apple Maps with a variety of business information, such as business names, addresses, phone numbers, and hours of operation. This information helps Apple Maps provide accurate and up-to-date search results.

Here are some specific examples of how Yelp is used in Apple Maps:

  • When a user searches for “restaurants near me” on Apple Maps, they will see a list of restaurants with their Yelp ratings and reviews.
  • If a user taps on a restaurant listing, they will see more information about the restaurant, including its address, phone number, hours of operation, and Yelp photos.
  • If a user scrolls down on a restaurant listing, they will see a section for Yelp reviews. Users can read reviews from other users and see the restaurant’s overall Yelp rating.

Overall, Yelp is a valuable resource for Apple Maps users. It provides them with accurate and up-to-date business information, as well as reviews from other users. This information can help users make informed decisions about where to eat, shop, and go for services.

Unleash the Power of Yelp for Local SEO Success. Get in Touch with Patty Now!

How to Add Copy and Images to Your CMS Like a Pro

by

Adding high-quality content to your website is an essential part of its growth and success. To do so, you need to follow guidelines when entering the website content in the content management system (CMS), for example WordPress.

Why it Matters How Content is Added to Websites

Adding content to your website in the right way can have a big impact on the following:

  • Website Performance – If content is added to a CMS in a way that is inefficient or unoptimized, it can lead to slower website loading times and performance issues.
  • Search Engine optimization (SEO) – If content is not added to a CMS in a way that is SEO-friendly, it can make it more difficult for search engines to crawl and index your website, which can lead to lower search engine rankings.
  • User Experience (UX) – If content is not added to a CMS in a way that is easy to read and understand, it can lead to a poor user experience, making visitors less likely to stay on your website.

Now that we understand the impact of content entry on your website, let’s discuss how to add content effectively.

5 Effective Ways to Add Copy and Images to a Website

Website text editor showing content for document title and meta description
Immerse yourself in the world of WordPress: A Visual Guide to the Admin Screen
  1. Use descriptive page titles and meta descriptions to help visitors find your website when they search for relevant keywords and for search engines to understand what your pages are about.
  2. Use headings and bullet/number lists to break up your content. This will make your content easier to read and scan for specific information.
  3. Use images and videos to make your content more engaging. Optimize your images and videos for faster website load time and improve your search engine ranking by including descriptive file names and alt text.
  4. Create an internal linking strategy when linking pages on your website from within your content. It is an important part of search engine optimization (SEO), as it helps search engines rank your pages more accurately and help people find your website when they search for relevant information.
  5. Proofread your content carefully before publishing it. This will help to ensure that your content is error-free and easy to understand.

By following the guidelines above, you will start publishing SEO-friendly content.

When Choosing a CMS for a New or Revamped Website, Consider These 5 Factors:

  1. Use a Content Management System (CMS) that is designed for SEO. This will make it easier for you to add SEO-friendly elements to your content, such as page titles, meta descriptions, and headings.
  2. Use a CMS that allows you to create and manage custom templates. This will give you more control over the look and feel of your website and make it easier to add new content quickly and easily.
  3. Use a CMS that has built-in image and video optimization features. This will help ensure that your images and videos are SE0-friendly and load quickly for your visitors.
  4. Use a CMS that makes it easy to create and manage internal links. This will help improve your website’s navigation and user experience.
  5. Use a CMS that has built-in proofreading tools. This will help you to catch and correct errors in your content before you publish it.

Crafted website content is crucial for success. Contact Patty today to discover strategic content entry methods and elevate your marketing outcomes.

7 Benefits of Regularly Adding High-Quality Content To Your Website

by

High-quality content is the key to attracting visitors, building relationships, improving your search engine ranking, staying ahead of the competition, increasing engagement, establishing yourself as an expert in your field, and increasing sales and leads.

a wealth of knowledge and information
Sharpen Your Expertise: Share Insights, Establish Authority, and Position Yourself as a Thought Leader

7 Reasons Why You Should Add Content to Your Website Regularly

Adding content to your website regularly is one of the best things you can do to improve your online presence and achieve your business goals. Here are the seven benefits:

  1. Attract visitors and potential customers. When people search the internet for information, they are more likely to click on websites with fresh and relevant content. By adding high-quality content regularly, you can attract more visitors and potential customers.
  2. Build relationships with your customers. When publishing high-quality content on your website regularly, you are connecting with your audience and building relationships with them. This strategy can help you increase customer loyalty and repeat business.
  3. Improve your search engine ranking. Search engines like Google use content to rank websites in their search results. The more new and high-quality content you add, the more likely your target audience will find your website when they search for information online.
  4. Stay ahead of the competition. In today’s competitive online landscape, it is important to stay ahead of your competitors. By adding new and high-quality content to your website regularly, you can make sure that your website is always fresh and relevant.
  5. Increase engagement with your website visitors. When people find valuable content on your website, they are more likely to stay on your website longer and explore other pages. This can lead to increased sales and local customers.
  6. Establish yourself as an expert in your field. By creating informative and insightful content, you can position yourself as an expert in your field. This can help you attract new customers and partners and build trust with your existing audience.
  7. Promote your products or services. Content is a great way to promote your products or services by showcasing their benefits and educating potential customers.

The Importance of Regular Content Creation

Adding content to your website is an essential part of any digital marketing strategy. By creating unique high-quality content that is relevant to your target audience, you can improve your search engine ranking, attract and engage visitors, establish yourself as a thought leader, promote your products or services, build relationships with your audience, and help to stay ahead of the competition.

The line graph shows the number of organic search clicks the website received over time.
Battling the Click Decline: Rejuvenate Your Website with Compelling Content

Here are just a few of the benefits of working with Patty:

  • She will help you create relevant, engaging, and informative content.
  • She will help you optimize your content for search engines.
  • She will help you promote your content through social media and other channels.

Ready to unlock the full potential of your marketing efforts? Reach out to Patty today and get started!

Boost Your Local SEO and Reach More Customers Near You

by

Local Search Engine Optimization (SEO) is extremely important for businesses that want to be found by potential customers in their local area. In fact, a recent study by BrightLocal found that 82% of consumers read online reviews for local businesses, and 61% said they search locally every day.

Local SEO: Benefits for Every Business

3 Benefits of Local SEO

  1. Increased online visibility: Local SEO can help your business appear higher in search results for local-related queries. This can increase website traffic and more potential customers.
  2. More in-store foot traffic: When people find your business online, they are more likely to visit your physical location. Increased sales and profits can result from this.
  3. Improved brand awareness: Local SEO can help you build brand awareness in your local community. When people see your business name and information popping up in search results, they are more likely to remember your business and recommend it to others.

If you are a business owner who wants to reach more local customers, local SEO is a must-have marketing strategy.

Reviews: The Powerhouse for Online Reputation and Growth

The Key to Reaching More Local Customers

7 Tips For Improving Your Local SEO

  1. Make sure your Google My Business listing is complete and accurate.
  2. Yelp is a valuable tool for businesses that want to improve their local SEO and reach more potential customers in their area.
  3. Get positive reviews from your customers.
  4. Build citations from other websites in your local community.
  5. Confirm your business name, address, and phone number (NAP) is consistent across directories.
  6. Tailor your ‘high-quality’ content to the local community to inform and engage potential customers.
  7. Optimize your website for local search engines.

Boost your local SEO and reach a wider audience with Patty’s expert guidance. Contact her today and take your business to the next level!

How To Improve Your Local SEO with Yelp: The Complete Guide

by

Yelp is a popular local review and recommendation site. It is a valuable tool for attracting new customers and building a positive online reputation.

Yelp can play an important role in local SEO, as both search engines and consumers rely on Yelp reviews to assess the quality and relevance of local businesses.

Source: Yelp Website

4 Ways That Yelp Helps With Local SEO:

  1. Yelp reviews can improve your search rankings. Search engines like Google use Yelp reviews as one of many factors to rank websites in local search results. Businesses with more positive reviews typically rank higher in local search results because they are seen as more trustworthy and relevant to searchers.
  2. Yelp is integrated with Apple products. Yelp enhances Apple Maps by providing accurate and up-to-date business information, reviews, and photos, helping users make informed decisions. Yelp’s valuable insights equip Apple Maps users with accurate business information and consumer reviews, aiding their choices about establishments to visit.
  3. Yelp can help you build citations. Citations are backlinks from other websites to your own. They are a signal to search engines that your business is legitimate and well-known. Yelp listings can serve as citations, especially if they include your business name, address, and phone number (NAP) information.
  4. Yelp can help you create high-quality content. Yelp allows businesses to create and post blog posts, photos, and videos. Writing high-quality content can be used to position your business as an expert in your field and attract visitors to your website. When you publish high-quality content on Yelp, you increase your chance of ranking higher in search results

Overall, Yelp is a valuable tool for businesses that want to improve their local SEO and reach more potential customers in their area.

Here are some tips for using Yelp to improve your local SEO:

  • Claim and verify your Yelp listing. Claiming and verifying your listing gives you control over your content and allows you to make updates as needed.
  • Encourage your customers to leave reviews. Positive reviews are essential for improving your search rankings and building trust with potential customers.
  • Respond to both positive and negative reviews. Responding to reviews shows that you are engaged with your customers and care about their feedback.
  • Create and publish high-quality content. Content could include blog posts, photos, videos, or special offers.
  • Run Yelp ads. Yelp ads can reach potential customers already searching for businesses like yours

By following these tips, you can use Yelp to improve your local SEO and reach more potential customers in your area.

Don’t let your local SEO fall behind. Contact Patty today to learn how Yelp can help.