When it comes to website design, usability is only half the equation. To create an experience that reaches your whole audience, you need to factor in accessibility as well.
We blend established usability principles with accessibility best practices to deliver sites that balance user needs and expectations. The result: You expand your reach, enhance your brand, and reduce your risk of litigation.
Advantages to Improving Your Website’s Accessibility
Reach a Wider Audience
Nearly 20 percent of the U.S. population has a disability, and 54 percent of adults with a disability use the internet. All told, they hold nearly $250 billion in disposable income.
That’s a large group of potential customers who, if they are unable to use your website, will take their business elsewhere.
Improve SEO Performance
Websites that implement accessibility best practices are not only more organized and easier to navigate, they are more straightforward for search engine crawlers to scan. This means they are better-indexed and may appear higher in search rankings.
Enhance Your Brand with a Better Overall Experience
When you bring together the best in website usability and accessibility, you create an online experience that tells your viewers you are looking out for them. This ‘online courtesy’ can go a long way toward brand loyalty.
What is Section 508?
The Americans with Disabilities Act (ADA) Standards for Accessible Design (2010) states that websites are considered “places of public accommodation” and must therefore be accessible to people with disabilities.
Section 508 of the Rehabilitation Act: Accessibility for People with Disabilities in the Information Age (1998) sets forth requirements for attaining accessibility within electronic and information technology.
Does My Website Need to Be 508 Compliant?
Agencies and institutions receiving federal funding are required to follow Section 508 regulations. This includes universities and colleges, school districts, and K-12 schools.
Many businesses are upgrading their websites to be 508 Compliant either voluntarily or as the result of litigation.
How Do I Make My Website 508 Compliant?
Section 508 standards fall into three levels of compliance:
- Level A (must support) – this includes the most basic web accessibility features
- Level AA (should support) – this deals with the most common and problematic barriers for disabled users
- Level AAA (may support) – this is the highest and most difficult-to-attain level of web accessibility
We will analyze your website and provide a 508 Compliance Checklist to show where key elements of your website stand in comparison to the AA level of compliance standards. The Checklist will serve as our guide to making improvements to your site to achieve a AA rating where possible.
If you have questions or would like to get started today on making your current website or a new website 508 Compliant, email us or call us at (859) 781-4021.