Wikipedia defines organic search results as “listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.” Simply, organic results are improved when a company indexes their pages correctly – based upon content and keyword relevancy! Knowing that… the best way to improve organic [...]
Search Engine Marketing
So, you don’t have the money to do a complete overhaul of your website, but the need to increase your company’s search results is of the essence. What can you do? Below are some basic tips to get you started: Perform your company search on Google, Bing and Yahoo to see where your company currently [...]
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By now, we’ve all realized that blogging helps improve our web site’s search engine rankings. But do you know how much blogging helps? The most recent data we could find takes us back to August 17, 2009, when HubSpot.com performed a survey of 1,531 of their customers – 795 who were blogging and receiving far [...]
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LiveInNKY and Take Notice partnered in August 2010 to add their company listing to Google Places. Without any data readily available from August – due to the partial month set-up, LiveInNKY wasn’t sure what to expect in the coming months. So, during the month of September, when the company saw 1,205 impressions, 39 actions (4 click [...]
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Is your company being found by local search engines and Google Maps? If not, follow the following tips to leverage the power of Google Places to increase your company’s visibility: Add your company listing to Google Places (if you don’t have a Google account, create one) Showcase your relationships, clients, photos, videos and real-time updates on [...]
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The amount you pay per click is determined by your keyword click-through rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy indicators. Based on these factors, your ad receives a Quality Score from Google. The higher your Quality Score, the lower the price you’ll pay per click.
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