If your company is planning to engage your audience through social media outlets, the first thing you need to do is devise a plan. Planning is the # 1 reason companies fail in the social media market. As with any “fad,” companies tend to jump into the marketplace without doing thorough research and analysis on why they are investing. Social media may be an economical way to spread your message; however, not being a huge expense does not mean that you shouldn’t take the same innovative planning methods and implement them for success.
It is true that social media sites are greatly increasing the amount of traffic to websites. How, you may ask? With social media, updating and incorporating the right copy, utilizing keywords, and understanding the Google algorithms have become important and well worth the time expended. If your company cannot handle these items internally, contact us today and we’ll set up a meeting to discuss your company’s needs and the approach Take Notice has proven successful with our clients!
For additional guidance on the subject, a great resource is Brian Solis’s (@BrianSolis on Twitter) recent post, “In Social Media, Failing to Plan is Planning to Fail.” He states the truth, backed up with statistics from eMarketer’s recently published report titled, “Social Media in the Marketing Mix: Budgeting for 2011” with topics like budgeting, the power of integrating of SM into your current marketing mix and what measurements are necessary to “win” in the SM market.