The clickthrough rate (CTR) is a primary measurement to the success of online advertising. Based on a February 2010 report from iMedia Connection, the national average for CTRs is only 0.02% – 0.03%. Personalized ads – which is what we create for our clients – typically show higher CTRs than standard ads.
In 2010, online ads designed and placed by Take Notice, resulted in 0.62% click-through rates… that’s 0.60% more than the national average! We implement concise planning tactics with our clients to prepare their email marketing campaigns. We review analytical reports to determine the best time to invest and build marketing plans to ensure all strategies, goals, and objectives are clearly defined and measureable.