So, you don’t have the money to do a complete overhaul of your website, but the need to increase your company’s search results is of the essence. What can you do? Below are some basic tips to get you started:
- Perform your company search on Google, Bing and Yahoo to see where your company currently ranks. Google Sites accounted for 64.3 percent of total core search queries conducted, followed by Yahoo! Sites with 18.5 percent and Microsoft Sites with 12.1 percent in October 2010 – that’s nearly 95% of all search results, based on the recent release of comScore’s October 2010 U.S. Search Engine Rankings.
- Rework your page titles
- Identify the 4-5 keywords on each page of your website
- Input the keywords on each page
Once your keywords have been incorporated, perform more searches with the keywords to see how your rankings improved. Remember, a fresh site, fresh keywords or fresh content will always rank higher, so invest time / effort in making your website the best it can be.
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